Adaptabilidad del e-commerce a negocios no digitalizados. Research Plan

Plan owner:

Date:

Research Plan Purpose

State the business & user purpose of this work.

Research Objectives

Write as statements or questions. Be explicit. This step is extremely important. Be clear on what you are testing, why you are testing it, and how (specific methods) you will measure it if the activity is evaluative.

Reseach objectives

User screening criteria

State your user groups for each phase of the research plan.

• User groups (e.g. data engineers, oncologists, supply chain managers, people managers, etc.)
• Number of users per group:
• Additional criteria (e.g. geography, markets, gender, years of experience, etc.)